Bruce Friedman, Esq., Mediator and Arbitrator, JAMS Mediation, Arbitration & ADR ServicesBruce Friedman, a former partner at Bingham McCutchen, LLP, has more than 37 years of complex litigation experience in the insurance, financial services and products, and class action areas. He was lead trial counsel in dozens of jury trials, bench trials and arbitrations. He routinely represented clients in high-stakes litigation.

Noted as a “great strategist” in Chambers USA, Bruce had a broad commercial litigation practice with a large insurance component. Clients noted that he “is greatly respected by peers on either side, being described by one as ‘professional and cordial,’ while another commented: ‘I would certainly pick up the phone and call him as required.’ He is ‘very capable’ and ‘commands the respect of juries and judges alike.’” Bruce was also appointed as a panel member for the Independent Film & Television Association (IFTA), where he will contribute his substantial litigation experience in connection with the financing, distribution, insurance and bonding of independent films.


  • Represented policyholder against insurer in bad faith insurance action and obtained $10 million verdict, including punitive damages
  • Represented insurer with respect to advice on television writers’ class action age discrimination cases against the motion picture studios and television networks
  • Counseled  major accounting firm in a class action involving real estate loan investment vehicles
  • Served as counsel to the California Commissioner of Insurance in the insolvency of Executive Life Insurance Company
  • Represented Comerica Bank in lending fraud lawsuit in which plaintiffs sought $9 million in damages; successfully persuaded plaintiffs to withdraw and settle prior to jury verdict
  • Acted as counsel for insurer in coverage litigation arising out of MP3 illegal downloading of music
  • Advocated for insurer in coverage litigation against Disney/ABC arising out of a copyright class action against Disney/ABC for unauthorized use of music on daytime television shows
  • Represented the Dannon Company in the defense of consumer class actions, FTC and attorney general investigations alleging false advertising with respect to Dannon’s probiotic products Activia and DanActive
  • Counseled Aames Home Mortgage in class action litigation under the Fair Credit Reporting Act
  • Served as co-lead counsel for Groupe Danone in a multijurisdictional suit against certain parties affiliated with its Chinese joint-venture partner, relating to misuse of Danone proprietary information and other commercial wrongdoing
  • Counseled Mission Insurance Company directors and officers in reinsurance litigation arising out of the Mission’s insolvency
  • Represented New Century Mortgage in class action litigation under the Fair Credit Reporting Act
  • Represented officers of major life insurer in a class action arising out of “vanishing” premium life insurance policies
  • Advised Coldwell Banker, in consumer class actions filed under RESPA
  • Advised Titan L-3 in a class action securities litigation
  • Guided Westfield Corporation in a class action arising out of taking its U.S. subsidiary private


  • Editor, “California Insurance Law,” Westlaw
  • Co-author, “Insurance Coverage for Patent Litigation,” Patent Litigation (PLI Press, 2001)
  • “Insurance Coverage for Trademark and Trade Dress Infringement,” ABTL Report, Vol. XIX, No. 2 (February 1997)
  • “Dismissal,” Civil Procedure Before Trial, Continuing Education of the Bar (1990)


  • Speaker, Attorney Client/Work Product Privilege for Communications Between Independent Defense Counsel and Insurers (Dec. 13, 2011)
  • Presenter, Webinar: Best Practices — New Developments in Contract Litigation (May 19, 2010)
  • Speaker, Lessons Learned in the Multi-Party, Multi-Policy, Multi-Insured and Multi-Lawsuit Context (May 16, 2010)
  • Panelist, Ethics: Lawyering Over the Top, University of Southern California Institute on Entertainment Law and Business (Oct. 17, 2007)


  • Best Lawyers, Insurance Law Lawyer of the Year (Los Angeles) (2012)
  • Chambers USA, Leading Lawyer in Insurance: Insurer Firms (California) (2004–2012)
  • Super Lawyers, Southern California (2004–2012)
  • Best Lawyers, leading lawyer in Bet-the-Company Litigation, Commercial Litigation and Insurance Law (2005–2012)


  • Board of Governors and past president, Association of Business Trial Lawyers
  • American Bar Association Litigation Section and TIPS Section; Committees on Insurance Coverage, Professional Liability, Directors and Officers Liability, and Fidelity and Surety Law
  • Member, U.S.D.C. Central District of California Mediation Panel


  • Board of Directors, Public Counsel
  • Former president, Board of Trustees, Wilshire Boulevard Temple (2004–2006)
  • Former president and member of the board, Hope-Net, an interfaith homeless and hunger charity


  • Admitted to practice in California
  • U.S. Court of Appeals, Ninth Circuit
  • U.S. District Court, Central District of California
  • U.S. District Court, Southern District of California


  • Pepperdine University School of Law, The Straus Institute for Dispute Resolution, 2011
  • The George Washington University Law School, Juris Doctor, with honors (1975)
  • Claremont McKenna College, Bachelor of Arts (1972)